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DCCH
Long-Form Video
PROBLEM
DCCH Center for Children and Families was celebrating their 175th anniversary with a fundraiser and donor campaign. They needed to make a big splash by honoring their history but also a focus on the future.
SOLUTION
We produced a mini-documentary featuring photos pulled from their archives and interviews with center residents and employees dating back more than half a century. By leveraging their deep history with engaging storytelling, we positioned the theme on legacy, inviting the audience to become a part of the history to come.
The video was debuted at a donor event and then utilized in a strategic email campaign that set a quarterly donation record.
ALL PROJECTS
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